The other night Sophie and I went to go see the new movie "Across the Universe," a love story set in the turbulence of the 60s and narrated through the songs of the Beatles. Though the use of visual overlays in some scenes was a little cheesy, the selection of songs was impressive, and for most of the flick I was close to tears, which I will admit takes a really good movie to bring me to.
The movie also brought up my interest of looking for modern mythemes, as the Beatles' cultural influence has been coming up recently each time I play them at work. The Beatles clearly represent one of the largest modern set of culture heroes, especially in the 60s. Not to downplay the works and influence of Leary, Kesey, et al., but the Beatles' popularity and rise to fame had a dramatic effect on American youth, and was perhaps paradigmatic of the ideals of that generation. That four "lads from Liverpool" could rise to international stardom not only exemplary of the American mytheme of 'rags to riches,' but may also have created that mythic idea of bands "making it" from humble, anonymous beginnings, certainly not an easy task, as any musician can tell you. Not only that, but the Beatles' whole aesthetic, politics, etc. had deep repercussions on fashion, social consciousness, and, though maybe not an enormously positive effect depending on your stance, the use of mind-altering substances. When the Beatles began experimenting with psychedelics, when they went to India to learn transcendental meditation and incorporated such Asiatic sounds and styles in their own feel, they took American youth along for the ride. How many peace activists may have been moved to non-violent protest after hearing "You Say You Want a Revolution?" Of course, it's hard to say whether the Beatles caused these changes themselves, or were just the most visible public figures riding the waves of social change, but as they were such figureheads, their actions fed-back on culture, became an example of what was possible in the world. That it was possible for a "small group of dedicated individuals"(to quote Margaret Meed) to sing "All You Need Is Love," and mean that enough to make a difference.
As Mircea Eliade and Charles Long both discuss, new myths and hierophanies come into affect by being truer 'over against' older, worn out social and sacred realities, and many were tired of the social staidness of the post-World War fifties. Whose to say that a hundred, a thousand years from now the Beatles might not be mythologized as the Heroes who through the magic of song defeated the demons of war, social mores, etc.? If they are not already attributed with these epic victories. Perhaps the only other band who comes close to this role, for me at least, was Crass, whose political stance against the Thatcher administration, and rejection of the colorful, commodified punk look of the 70s I suspect became the model for the resurgence of Anarchism asa valid modern youth movement in these decades following the 80s. But this influence is more contestable than that of the Beatles, whose sheer legacy of hits and continued mass appeal assures their heroic place in the cultural imagination.
Ironically, it was precisely this inordinate mass appeal that turned me off from the Beatles' music for a long time. My parents had been hippies back in the 60s and I vividly recall my father playing both "Rocky Raccoon" and "Cry, Baby, Cry" to us on his guitar when we were children. Though from my childhood intimately familiar with most of their material, I always associated it first as "something my parents listened to," and then with all the stoned, tie-dye clad hippies I knew in high school, as being just too weak and feel-goody, in contrast to the aggressive and directly political music I was listening to then. It wasn't until many years later, after performing in many bands and intentionally broadening my musical horizons to anything remotely influential, that I realized how effective the Beatles' music really was. Even on just a compositional level they still blow away any other rock/pop band before or since. Not to mention the effect those songs had in helping shape the beliefs of an entire generation, and many of the generations since. No overtly political punk band can boast to having such a deep effect on culture, not by directly singing about what they were against, but by singing about love, and coming together.
The Beatles continue to be the biggest selling band of all time, with movies, toys, and even a circus show in Las Vegas dedicated to their legacy. Despite this commodification, the reason why they continue to serve as an paradigm is that their music was just that good, and still speaks with just as strong a voice these forty years later.
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